.mulga partners pty ltd

At Mulga Partners we beleive in sharing knowledge with interested marketers. That's why we've created the Business Bites series of e-books. Each of the titles contains bite-sized chunks of well researched and clearly presented information that can be acted on quickly by the busy executive.

Please feel free to download and pass on copies of the books (right).

We also have a number of articles and white papers for you to download:

10 Steps to the perfect pitch

Profiting from Loyalty

The Consumption Chain

6 reasons purchasers choose suppliers

.publications

Customer Savvy

Mulga Partners Pty Ltd Author: Philip Dennett ISBN: 0 9758433 0 3
Today’s consumer is spoilt for choice. In many categories there are literally hundreds of products to choose from, which means you need to accept that the customer is now in control. In the past one person may have talked to five about their experience with your products – today one person can talk to 50 million via the internet! Which is great if they are saying good things but what happens if they are not?
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Sales Fit

Mulga Partners Pty Ltd Author: Philip Dennett ISBN: 9780975843314 (pdf)
"If it's to be, it's up to me! That's what the sign said. It was pinned to the wall above Michael's desk. For Michael, his company's top salesperson, the sign was the reason for his success: "I've found that success is not about the clients themselves, or how good a prospect they are; it's all about me and my attitude. I alone have responsibility for my success."
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Building an Entrepreneurial Skillset

Mulga Partners Pty Ltd Author: Philip Dennett ISBN: 9780975843321 (pdf)
Is there a particular “type” of person who makes the best entrepreneur? Is Richard Branson the same “type” of person as Bill Gates? Take any two entrepreneurs you know and line them up side by side and I’m sure you’ll come up with more differences than there are similarities. However there are a few obvious traits that they seem to share and arguably one (in my opinion) that is present in them all... Download now.